RULE 2: Whenever you think about The Game you lose.
RULE 3: Loss must be announced (to at least one other person).*
Object: The object of The Game is to forget that it exists. Frustratingly enough, you don't realize you're winning The Game until you lose!
Q&A: Q: Is this really a game? A: Yes. It involves a number of players trying to reach a certain objective. Q: Are there winning strategies? A: In some sense there are no winning strategies, because if you are thinking about strategies you are thinking about The Game and therefore losing it, but there are strategies for increasing the losses of others. (Information taken from "loseTheGame.com," click on link for more FAQs and strategies).
History: According the the Flinchley Central Hypothesis, The Game may be a parody of a parody of a parody of a game created by drunken game theorists 30 year ago. Click here for more information on the history.
*Since, if you choose to abide by the rules, you must announce your loss, would you mind doing so by sending the message "I just lost" to email@example.com? I'm involved in their email Lose the Game Challenge.